This week I was curious to try out some jeans from MUD Jeans, a sustainable fashion brand based here in the Netherlands.
MUD Jeans have designed their entire business model around the circular economy and are putting sustainability at the forefront of their business by producing jeans (ethically!) that are actually designed to be recycled once the garment comes to the end of its life and rewoven back into denim.
They have a unique rental model which means that aside from a one-time membership fee of €29, you pay for up to three pairs of jeans monthly, meaning that sustainable and ethically made jeans (that typically have a high price point) are affordable to many more people than before.
Check out my video below and let me know what you think of the brand/concept? Is renting jeans the future?
This week I have been planning my capsule wardrobe for Spring/Summer 2019! Creating capsule wardrobes is not just for the fashion conscious, but for anyone looking for a more sustainable approach to fashion. By working with what you already own, you can take the “slow fashion” approach by writing very specific shopping lists for the season ahead, and trying to buy second hand where you can.
I live in the Netherlands where “Spring/Summer” means anything from 13C and raining to 30C and sunny. So I do need more clothes than those who live with more predictable weather, which is why I don’t want to limit myself to a particular number of items. It takes a bit of time to learn how to create a capsule wardrobe that works for you. I originally tried it in 2016, but I was so focused on copying what others had done and getting it “right”, I didn’t leave any room to buy clothes that I enjoyed wearing. Now I may have gone a bit the other way but I’m hoping to buy some key pieces so I get the most out of my wardrobe this year.
Fashion is one of the most polluting industries on Earth so by consuming consciously we can start to make a difference. It’s not about being perfect, it’s about everyone taking small steps to reduce their footprint.