This week I was curious to try out some jeans from MUD Jeans, a sustainable fashion brand based here in the Netherlands.
MUD Jeans have designed their entire business model around the circular economy and are putting sustainability at the forefront of their business by producing jeans (ethically!) that are actually designed to be recycled once the garment comes to the end of its life and rewoven back into denim.
They have a unique rental model which means that aside from a one-time membership fee of €29, you pay for up to three pairs of jeans monthly, meaning that sustainable and ethically made jeans (that typically have a high price point) are affordable to many more people than before.
Check out my video below and let me know what you think of the brand/concept? Is renting jeans the future?